I help entrepeneurs, freelancers and creatives
to reveal the essence in their story.
What I offer
Brand
Identity
Logo design, web design or the creation of a complete brand identity. Discover the deeper story that sets your work apart and represent the real you or your business.
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Strategy +
Concept
Marketing Strategy across both digital and print mediums. Creative concepts that are ready to communicate in a way that resonates.
Brainstorm
Stuck in the proces, can't find the right words or looking for a new creative spark? I offer BRAINSTORM sessions tailored for (soon to be) brand owners. Together, we will work to realign your focus and generate innovative ideas to help you move forward effectively.
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With almost 13 years of experience in marketing & branding, I translate vision into form and help brands & people tell their own story. With clarity and confidence. In a way that works, both in words and images. I always look for contrast. What to show, what to leave out, and where space can speak for itself (hence the name The White Space.)
A selection of my work
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About me
My name is Karin Heurkens and I help people and brands make a meaningful impact. I believe that brands can (and should ) be more than just products. My work is driven by the desire to reveal the why behind a story and to make the invisible visible.
In 2013, I started my own company, and since then I’ve had the opportunity to work with a wide range of clients: from fashion and lifestyle brands to architects, cultural organizations and healthcare institutions.
My projects have been just as diverse.
From creating personal websites, writing trend reports, working as a book coach,
and developing (personal) brand identities
for entrepeneurs.
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My mission is to reveal the why
and show the unseen
Across all these experiences, one thing has remained constant: the power of combining strategy, creativity, and intuition. I have a keen eye for detail and can quickly pinpoint the core of a problem.
My goal is always the same: to help others gain clarity, express their essence, and create work that resonates.
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Need some help with getting clarity?
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Worked for
Worked for:
Aaiko
Amor Mondial / Resort Wear
ClickValue
Deborah Nas
De Wolven PR
Elisabeth Paulusschool
Janneke Prein | Praktijk voor coaching
NEWCRAFT
New Venture / DOEN Energiestopper
Onewave the Agency
Simply Happy at Work
Stichting Voeding Leeft / Keer Diabetes2 Om
Studio van Beusekom
Total Realty Concepts
Van Bruchem Staircases & Interiors
Zinga | Premium Stretch Leather
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Latest courses
Illustration course, 2025
Purpose & Branding course, 2025
​NoNons Coach Intensive, 2024
SUE Behaveriol Design, 2022
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